SYNOT Games has announced a new strategic collaboration with Finnplay, a leading iGaming platform provider in the Nordic region, in a move designed to significantly expand its presence in licensed markets. This partnership will enable SYNOT Games to distribute its diverse portfolio of certified casino games to Finnplay's network of regulated operators.
The integration process is already underway, with the first Finnplay client having gone live with SYNOT’s titles—signaling a smooth rollout and setting the stage for broader adoption across Finnplay's operator base.
“We are excited to partner with Finnplay and make our games available to their growing base of operators,” said Dagmar Cvrčková, Head of Strategic Partnership at SYNOT Games. “Finnplay’s focus on regulated markets and their robust, flexible platform makes them an ideal partner for us as we continue to grow our footprint in key jurisdictions.”
This collaboration offers mutual benefits: Finnplay enriches its content catalog with SYNOT’s engaging titles, while SYNOT expands its access to compliant, well-established operators, further supporting its commitment to responsible and regulated gaming.
SYNOT Strengthens Dutch Presence Through Starcasino NL Partnership
The partnership with Finnplay follows SYNOT Games’ recent expansion into the Netherlands through a deal with Starcasino NL. The move strengthens SYNOT’s presence in one of Europe’s most dynamic gaming markets, providing Dutch players with access to top titles such as Firebird 27, Legend of Medusa, and Wild Vaults.
Pieter van den Bos, Director at Starcasino NL, echoed this sentiment: “We’re proud to join forces with SYNOT Games, whose creativity and technical excellence are truly inspiring. This partnership lets us offer Dutch players an even richer and more thrilling gaming experience, while staying true to our core values of fairness, trust, and fun.”
With the Netherlands emerging as a high-growth market following regulatory reforms in 2021, SYNOT’s strategic approach signals its intent to be a leading content provider in the region.
Finnplay Powers Dutch Entry for Hommerson Online
Meanwhile, Finnplay continues to grow its influence in the Dutch market through its collaboration with Hommerson Online. Known for its 125-year legacy in entertainment, Hommerson is making its digital debut with a full suite of Casino, Live Casino, and soon Sportsbook offerings.
The decision to use Finnplay’s platform—renowned for its compliance capabilities—ensures Hommerson meets the strict regulatory standards of the Netherlands.
“Hommerson will become the fourth brand to go live on the Finnplay platform in the Dutch market,” a notable milestone for both companies.
Commenting on the launch, Remco van den Berg, CEO of Hommerson, stated: "We are looking forward to bringing the Hommerson brand online with an exciting offering of Casino, Live Casino, and later Sportsbook. We appreciate the hard work and expertise of Finnplay's team in helping us build the site and succeed with the license application process."
Shared Vision for Responsible, High-Quality Gaming
These developments collectively reinforce both SYNOT Games’ and Finnplay’s dedication to regulated market growth, technological reliability, and responsible gaming practices. With SYNOT focused on delivering standout content and Finnplay providing the infrastructure to scale within compliant frameworks, their strengthened alliance is poised to fuel sustainable expansion across Europe and beyond.
Source:
“Finnplay gets a fresh spin with SYNOT Games in the house”, synotgames.com, Jul 18, 2025
marina_m575
6 months ago
Moderator
SYNOT and Finnplay form a strong partnership, a smart strategy for growth in regulated markets, backed by quality content and robust technical support.
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