Relax Gaming has expanded its network of partners through a newly announced collaboration with TaDa Gaming, bringing the dynamic studio into its “Powered By Relax” programme. The partnership significantly extends Relax’s already broad aggregation platform, offering its operators access to an expansive catalogue of over 180 games from TaDa.
The agreement enables operators within Relax’s network to tap into TaDa’s diverse game portfolio, which spans slot games, crash titles, table games, bingo, and the studio’s standout fishing-shooting games. These games are gaining traction in markets such as Latin America and Brazil, where TaDa has over 60 certified titles and is seeing strong regional engagement.
A Strategic Focus on Regional Customisation
TaDa Gaming’s success is underpinned by its “Glocalization” model—an approach that blends global expansion with the development of regionally specific content. This method has proven effective in appealing to local tastes while scaling to international markets. As a result, TaDa’s offerings are now certified in key regulatory jurisdictions, including the UK, Sweden, Portugal, Italy, Romania, Greece, and Malta.
Commenting on the partnership, Katie Fraser, Head of Partnership Success at Relax Gaming, stated: “Bringing TaDa Gaming on board is a fantastic move. Their broad content range, from top-performing slots to unique fishing-shooting titles, offers immediate value for our operator partners. We’re especially impressed by their Glocalization approach and strong regional traction, which perfectly aligns with our own vision as an aggregator.”
Ray Lee, Director of Business Development at TaDa Gaming, added: “We’re excited to be joining the Powered By Relax programme, which marks a significant milestone in our growth journey. This partnership opens up new opportunities for us to reach wider audiences and deliver regionally resonant content through a trusted and high-performing aggregation platform.”
Expanding Distribution with Unique Content
TaDa Gaming’s unique approach to game development—particularly its fishing-shooting games—brings an added dimension to the partnership. These games incorporate skill-based elements and in-game challenges that enhance engagement metrics without detracting from other RNG-based content. Moreover, proprietary features like GiftCode and WIN CARD offer further opportunities to deepen user engagement and retention.
Relax Gaming, which has been a key player in iGaming aggregation since its founding in 2010, continues to expand its distribution reach and simplify content delivery with its Powered By Relax platform. The platform is known for its efficient integration process and compliance support, making it an ideal solution for studios looking to scale quickly across regulated markets.
Through this partnership, TaDa Gaming gains access to Relax Gaming’s established network of tier-one operators, accelerating its global distribution and reinforcing its position as a studio focused on localisation and innovation.
Source:
“Relax Gaming debuts new Daily Jackpot in Bonsai Dragon Blitz Dream Drop” Relax-Gaming. May 21, 2025
