Trustly and Hard Rock Digital Partner to Enhance Pay-by-Bank Transactions

Trustly, a global leader in pay-by-bank transactions has partnered with Hard Rock Digital to streamline deposits and withdrawals for users of Hard Rock Bet, one of the fastest-growing online sportsbook and iGaming platforms in the United States. The integration lets players securely link their bank accounts for instant payments, bypassing traditional intermediaries such as credit cards or digital wallets.

This collaboration positions Trustly as the exclusive pay-by-bank provider across all of Hard Rock Digital’s operating states, covering eight key U.S. markets. Through real-time insights and automated processing, the partnership aims to improve conversion rates while offering frictionless, secure, and rapid transactions for users.

Faster Deposits, Smoother Withdrawals, and VIP Perks

Hard Rock Bet users now benefit from Trustly’s Guaranteed Automated Clearing House (GACH) payments and Available Funds Guidance, ensuring seamless transactions at all stages of their gaming experience. These features minimize delays typically associated with traditional banking methods, addressing a common frustration among bettors.

John Parsons, Vice President of Gaming at Trustly, emphasized the significance of the partnership, stating, “We are excited to work alongside Hard Rock Digital in these important markets. This partnership is just the beginning of a long-lasting relationship that will drive growth and innovation in the U.S. online betting space. Together, we are committed to building a payments experience that puts the player first.”

Additionally, Hard Rock Digital gains access to Trustly’s VIP program, which employs a proprietary risk engine to approve high-value deposits of up to $1 million. The program also includes round-the-clock personalized support for the sportsbook’s most active and high-stakes users.

The Rise of Pay-by-Bank in Online Gaming

Pay-by-bank is becoming an increasingly popular payment solution in digital betting due to its speed, security, and cost-effectiveness. By eliminating the need for card networks, players can process transactions with fewer intermediaries, reducing fees and improving efficiency.

Danny Crook, Senior Vice President of Operations at Hard Rock Digital, highlighted the advantages of Trustly’s integration, stating, “The addition of Trustly will provide an incredible benefit to both the business and our players, allowing for faster, more seamless banking transactions, insights for a more personalized experience, and maintaining a safe gaming environment. We look forward to continuing to implement Trustly’s solutions and building on this successful partnership.”

As consumer expectations evolve, fast and reliable transactions are becoming a crucial component of the sports betting experience. Players accustomed to instant streaming and real-time gaming now demand lightning-fast payouts, making traditional three-to-five-day processing times feel outdated.

With Trustly’s pay-by-bank solution, Hard Rock Bet ensures that its users experience instant access to their funds, providing a competitive edge in an increasingly crowded online betting market.

Source:

Trustly Partners with Hard Rock Digital to Become the Pay by Bank Provider for Eight Key US Markets, Trustly, March 18, 2025.