The expansion of Unibet’s live casino solutions in the United States will continue with a little help from Evolution Gaming, as two leading operators from the iGaming industry enter into agreement for content sharing.
Setting A Strong Footprint In The U.S. As Well
Due to the fact that both companies already cooperate in Europe, mainly in the table games division, the sportsbook will start delivering live casino services to players in New Jersey via Evolution’s U.S. studio (recently inaugurated in Atlantic City).
Since Kindred Group operates 11 brands across the entire globe, including 32Red, Bet24, Bonza and more, the transatlantic expansion should establish the company’s platform as one of the leading choices among bettors. Cristiano Blanco, head of gaming says:
“The Unibet brand has a strong footprint in Europe where it has enjoyed exciting growth in Live Casino, thanks in large part to our relationship with Evolution. Now that Evolution has launched its US studio, we look forward very much to establishing and growing the Unibet brand in New Jersey and, in due course, in other US states too.”
Evolution Delighted To Launch With Unibet In U.S.
According to the director of business development and land-based sales at the software company, James Stern, the timing to launch with Unibet in the United States is perfect, since their long-standing partnership dates way back. Stern also comments:
“As a long-standing Evolution partner, Unibet has witnessed and been a part of our phenomenal growth in other jurisdictions, including a number of newly regulated markets across Europe. We are delighted that they have chosen us for their own US launch.”
The director revealed that Kindred’s plans to expand to other markets follows the early success of the studio, whose additional partners and games will “undoubtedly highlight the company’s ability to provide the best player experience.”
A Successful Year For EG
After integrating the group’s flagship brand into the market with highest gaming potentials in history, the Malta-based gambling company will consider adding subsidiaries, already enjoying a lead role in Australia, Belgium, Denmark, France, Gibraltar and many other countries.
As for Evolution, who recently announced the acquisition of Ezugi (rival provider of live dealer games) its continued arrangements across all verticals don’t seem to have an end date; in November 2018, the aggregator partnered with PokerStars in New Jersey and launched a studio for live casino TV show in Belgium.
Only one month earlier, at this year’s EGR Operator Awards, the supplier’s Lightning Roulette received Game of the Year award and confirmed its dominant position in the industry.
“Unibet selects Evolution Live Casino for first move into US market”, news.cision.com, December 12, 2018.