Wazdan has advanced its Summer Drop Network Promotion with the launch of the campaign's second phase, introducing the Mystery Multiplier™ Drop mechanic as the latest player incentive for participating operators.
The new stage runs from July 27 through August 16, 2026, and forms part of a three-phase seasonal initiative that the supplier designed to support player engagement across the summer period. The campaign follows the opening phase, which centered on the Mystery Drop™ mechanic and recorded strong participation from operators alongside positive player interaction, according to the company.
The wider Summer Network Promotion was originally announced as a multi-stage campaign running from June 29 to September 13, 2026. Each phase is separated by short breaks and incorporates Wazdan's promotional tools into a structured programme that operators can integrate into their existing marketing activities.
Second Promotion Introduces Multiplier Rewards
The latest activation replaces the previous Mystery Drop™ mechanic with Mystery Multiplier™ Drop, which awards prizes whose values can increase through randomly assigned multipliers.
According to Wazdan, the mechanic adds another layer of anticipation whenever it is triggered, as players have the opportunity to receive rewards enhanced by multiplier values.
The supplier positions the promotion as a flexible marketing tool that operators can use for player retention, reactivation campaigns, CRM activity and increasing game visibility. The mechanic functions alongside existing gameplay rather than changing the underlying features of participating titles.
Wazdan also states that Mystery Multiplier™ Drop remains easy to activate and fully customizable. Operators receive supporting marketing materials and ready-made promotional communications intended to simplify campaign deployment and improve overall performance.
Multi-Stage Summer Initiative Continues
The current promotion represents the second chapter of the broader Summer Drop programme, with one additional activation planned before the seasonal campaign concludes later this summer.
When the initiative was first unveiled in June, Wazdan outlined a three-stage schedule featuring both Mystery Drop™ and Mystery Multiplier™ Drop mechanics. The company also announced that participating operators would receive promotional assets, brochures and newsletter materials to support campaign visibility across their communication channels.
The original announcement associated the wider promotion with a reported €4,000,000 total gain™ pool, positioning it as one of the developer's largest seasonal marketing initiatives for partner casinos.
The first campaign stage, built around Mystery Drop™, ran from June 29 through July 19 before the current multiplier-focused phase began on July 27.
Commenting on the latest launch, Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “The response to the opening stage of Summer Drop has been extremely encouraging, with partners embracing the campaign and players responding positively to the added engagement.
Introducing Mystery Multiplier™ Drop keeps the promotion fresh while giving operators another effective tool to maintain momentum throughout the summer season.”
With the second stage now underway, participating operators can continue the promotion until August 16 before the campaign moves toward its planned third and final activation later in the summer.
Source:
“Wazdan introduces Mystery Multiplier Drop™ for second stage of Summer Network Promotion”, wazdan.com, July 27, 2026
