William Hill Becomes Official Betting Partner for Australian Open

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October 25th, 2015
Back William Hill Becomes Official Betting Partner for Australian Open

The Australian Open has partnered with William Hill Australia in an official betting sponsorship deal.

CEO Tom Waterhouse said that the tournament was a good it for William Hill as both brands have a reputable and innovative approach.

“We will continue to extend our product range to include the ability to live stream matches and bet In-Play, with the focus to remain on bringing the most unique, engaging and relevant experiences to all tennis fans,” Waterhouse said.

The sponsorship deal covers the Emirates Australian Open Series made up of the Hopman Cup in Perth, the Brisbane International, Apia International Sydney, Hobart International and the World Tennis Challenge in Adelaide, all leading up to this year's first Grand Slam.

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