Following a successful collaboration earlier this year, WinSpirit has deepened its partnership with live casino provider LuckyStreak by launching a fully branded live baccarat game. This latest rollout builds upon the strong results seen with the April 2025 introduction of WinSpirit’s personalised live blackjack table, which drove notable increases in both player engagement and time spent in sessions.
The new baccarat offering is developed using LuckyStreak’s SmartStudio greenscreen technology, allowing for a high level of customisation that enhances WinSpirit’s brand presence within the game. Operators can tailor nearly every visual element – from backgrounds and table layouts to real-time brand elements and colour schemes – resulting in a playing experience that aligns tightly with their unique identity.
SmartStudio Delivers a Custom Live Casino Without Physical Builds
SmartStudio has become a key differentiator for LuckyStreak in enabling studios like WinSpirit to offer dynamic, brand-forward live games without the need for traditional physical sets. The solution supports full HD streaming, multi-camera setups, chroma keying, and advanced video layering.
This flexibility empowers operators to switch between seasonal themes, align games with specific campaigns, or react quickly to new opportunities – all while maintaining a visually polished experience. With SmartStudio, branded environments can be adjusted on the fly, offering an agile approach to live casino customisation.
Ido Kamiel, COO at LuckyStreak, emphasised the strength of this offering, stating: “Extending our partnership with WinSpirit to include a fully branded version of our leading live Baccarat game demonstrates the power of our SmartStudio customisation to engage players and deliver a world-class experience.
“It is also testament to the flexibility and ease with which we can transform our partners’ game settings, enabling them to offer a truly tailored and enjoyable playing environment. We truly appreciate WinSpirit’s trust in LuckyStreak and SmartStudio’s full capabilities and we’re delighted with the execution.”
Enhanced Branding and Player Engagement at the Forefront
For WinSpirit, this expansion marks a key step in its ongoing strategy to offer premium, differentiated content that keeps players engaged. With customer loyalty being a core focus, the ability to deliver a visually distinct and interactive baccarat table is viewed as a vital competitive advantage.
Oleksandr Kotsenko, Business Development Lead at WinSpirit, noted: “We’re very impressed by LuckyStreak’s SmartStudio and how it puts the power to build unique, stimulating gaming experiences for our players into our hands. Loyalty is king and their enjoyment and satisfaction is at the heart of our strategy to build long-lasting relationships with customers by thrilling and satisfying them at these key moments of truth.”
Kotsenko also highlighted the practical benefits of the integration: “Speaking as an operator, this solution’s flexibility and quick turnaround opens up a world of opportunity for us, as well as a new dimension in marketing.”
With this latest move, WinSpirit continues to enhance its live casino offering through innovation and brand alignment. LuckyStreak’s SmartStudio technology not only supports operator ambitions but also reinforces the provider’s commitment to delivering adaptable, high-quality solutions tailored to today’s player preferences.
Source:
“WinSpirit expands LuckyStreak partnership with addition of branded live baccarat”, igamingbusiness.com, Sep 11, 2025.
Bixy
1 month ago
Moderator
Congratulations to both WinSpirit and LuckyStreak on this exciting expansion! It's great to see innovation driving deeper player engagement. Looking forward to seeing what's next!
doroty
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