YG Masters Program Welcomes New Partner Peter & Sons

One of Yggdrasil’s most promising projects, the YG Masters program keeps welcoming new brands, thus bringing more and more value to players. The latest brand to join the family is a rising star in content production, Peter & Sons (P&S) studio.

Just like the other suppliers operating under this umbrella, P&S will also get the exclusive opportunity to leverage on the ground-breaking Game Adaptation Tools & Interface (GATI) technology. This will bring them excellent visibility from the very beginning, enabling customers worldwide to explore their unique games.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, commented on the newest associate as follows:

“Peter & Sons offers a fresh concept with its games featuring beautiful designs and fun and engaging mechanics that will resonate with a broad player base. We are excited to have them join our growing YG Masters stable and look forward to working together to accelerate their growth and reach by using our proven GATI technology.”

An Important Stepping Stone

Motivated to deliver superior and unique gaming experiences for punters from all corners of the world, Peter & Sons brought a fresh vision on slots.

Thanks to a proprietary framework for game development…

… P&S can efficiently deploy fully responsive cross-platform games both as HTML5 as well as native apps for Android, and iOS. Being inspirational, professional, and creative, the entire team is eager to deliver the most innovative products.

Yann Bautista, Business Development Manager at Peter & Sons commented on the opportunity:

“As a growing studio with big ambitions, we are breaking new ground in terms of visuals, gameplay, and mechanics and we are ready to showcase our content to players worldwide. We are confident that this partnership and Yggdrasil’s support will be an important stepping stone to achieving our ambitions.”

This partnership…

…comes relatively shortly after the agreement with ORYX Gaming, when the studio entered OG’s rapidly growing network of exclusive RGS content suppliers. To celebrate the beginning of strategic cooperation, P&S launched its first game on the platform on August 13- D’Circue slot.

What Makes GATI Such a Powerful Toolkit?

Launched with the idea to help partner studios create and distribute new content, the YG Masters program quickly became a hot topic in the iGaming industry.

GATI is one of the most outstanding elements…

…as it enables studios and game developers to use a standardized technology solution to develop and distribute games anywhere around the globe. So far the program welcomed a plethora of brands, among which Jelly Studio, Betsson, Gamevy, AvatarUX, TrueLab, DreamTech, and many more.

Aside from continuously boosting YG Masters, Yggdrasil also enters significant deals with other well-known giants from the industry. Aspire Global was the most recent one to tie the knots with.

As far as the two sides agreed…

… Aspire’s customers will have access to its new partner’s extensive library of video slots. The list includes not only in-house games but a wealthy collection of titles developed by YG Masters studios. AG currently cooperates with more than 60 operators, and they will also benefit from this contract.

Source:

“Peter & Sons joins Yggdrasil’s revolutionary YG Masters program”, yggdrasilgaming.com, October 19, 2020.