Yggdrasil Secures Extension in Asian Market Via Flow Gaming

Yggdrasil Gaming has signed an exclusive arrangement with Flow Gaming, aiming to update its gaming offer as well as regulate its B2B operation.

The agreement is secured via Franchise license which will allow Flow Gaming users to access a variety of Yggdrasil unique tools such as development process, GATI (Game Adaption Tools & Interface) product, promotional tools via BOOST™ and similar.

The deal will also enable the franchisee to offer its content to the wider community and speed up the entry in additional markets.

Details on the Brand

Flow Gaming is a successful Asian brand and a real leader in the production of casino and tech-driven solutions. Its premium platform combines back office and reporting tools to create the most powerful video slots in the market. Clients who choose the platform will be able to outperform the competition thanks to the superior tools.

Reactions

Commenting on the partnership, COO of Flow Gaming, Peter van Tuyl said:

“We are very excited to partner up with one of the best and most innovative iGaming solutions and slots providers in Europe. Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.

“The Yggdrasil Franchise proposition is a new and very clever approach to on-boarding their content and technology. It will allow us to optimise and enhance our business strategy, and we can’t wait to become a Franchisee.”

Head of Publishing at Yggdrasil, Björn Krantz observed:

“We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming.

“With the Yggdrasil Franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what’s made Yggdrasil one of the most innovative and successful iGaming suppliers in the industry.

“In the Franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience, and on-going support as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”

Source:

“Yggdrasil strikes strategic Franchise deal with Flow Gaming in Asia“, yggdrasilgaming.com, April 9, 2020.