Swedish fintech leader Zimpler has reached a major milestone in its global expansion by securing certification as a Payment Institution (PI) in Brazil. This authorization, granted by the Central Bank of Brazil, positions the company to directly facilitate transactions and operate as an electronic money institution, enhancing the local Open Finance environment.
With this move, Zimpler can now provide seamless, bank-direct payments without the need for redirection to external banking applications—an upgrade that streamlines the checkout process and significantly reduces user friction.
“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.
Swedish Fintech Innovation Meets Brazilian Market Demand
Zimpler’s new certification marks a pivotal entry into one of the most progressive financial ecosystems in the world. Brazil’s Open Finance network is rapidly evolving, with over 64 million active consents and more than 42 million clients, according to Open Finance Brasil. The country has become a magnet for global fintech leaders seeking to capitalize on its innovation-forward approach.
“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil,” noted Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil. “Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy.”
Bringing Swish Experience to Brazil via Pix
Zimpler’s track record in Sweden, where it helped power the widely adopted Swish system, speaks volumes about its technological prowess. The company now plans to replicate this success by leveraging Brazil’s Pix platform—one of the world’s leading real-time payment systems.
“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand added.
Strategic Growth Focus on iGaming and More
Zimpler’s presence in Brazil has been steadily growing since opening its São Paulo office in 2022. Now, with regulatory approval secured, the company is poised to expand its services across several high-potential industries - chief among them is iGaming, a sector forecasted to reach $5.8 billion by 2027. In such a fast-moving market, frictionless and compliant payments are vital to user satisfaction and operational success.
Zimpler aims to strengthen its partnerships and enhance digital transactions across a range of verticals, using its newly granted capabilities to offer a localised, efficient, and secure payment infrastructure. As Brazil’s digital economy continues its rapid development, Zimpler’s entry promises to play a key role in shaping the future of Open Finance across the country.
Source:
“Zimpler becomes Certified Payment Institution in Brazil, strengthens local Open Finance ecosystem”, zimpler.com, Jun 4, 2025
