Zimpler Submits Complaint Against Trustly Before Swedish Competition Body

January 4th, 2020
Back Zimpler Submits Complaint Against Trustly Before Swedish Competition Body

Leading Swedish company, Zimpler, has just reported Trustly payment service to the Swedish Competition Authority (Konkurrensverket). According to Zimpler allegations, Trustly has been locking enterprises into costly and exclusive contracts and stopped the operator from adopting services from other clients.

More About Complaint

Zimpler has accused Trustly of several things. The operator has proof that Trustly is stopping the fintech company from conducting business with gaming enterprises that presently have a Swedish license. Additionally, the Swedish operator claims that operators avoid making contracts with Zimpler, worrying that it would damage their relationship with Trustly.

Commenting on the complaint, Zimpler CEO Oskar Bjursten said:

“I note Trustly’s answer to the Swedish Competition Authority differs from the experience Zimpler and our merchants are having.” He further added that “While it is gratifying to hear Trustly admits to the use of exclusivity clauses within the area of direct bank payments, we do not share Trustly’s view that it will mean our merchants will have enough flexibility.”

Trustly Respondent noticed:

“Zimpler’s complaint contains numerous factual errors and in our opinion has no merit. Trustly is a relatively small payment solution in the online payments market full of competing international and domestic payment services providers and payment solutions including Visa, Mastercard, PayPal, Swish, Skrill, and others.”

Trustly representatives have already submitted a response to Konkurrensverket and they expect that the authority “will agree Zimpler’s complaint has no merit.” At the moment, the company announced that it “wants to allow KKV the time it needs to review our response before we publically go into any details.”


Trustly has recently adopted a brand-new concept called Pay N Play. It allows providers to acquire an additional share in the Swedish market and customers are able to enter online games without identity registration or identification process.

The recent report shows that people start creating a player profile, but fail to finish the verification process as it is lengthy and tedious. The company is acquiring an ever-increasing number of users thanks to the progressive system which eliminates an extra verification system


“Zimpler reports Trustly to Swedish Competition Authority“, Ad Miral, calvinayre.com, December 18, 2019.

“Zimpler has accused Trustly of several things”

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