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According to some statistics, Italy is one of the largest gambling markets in Europe, with a market valuation projected to reach $66.85 billion by 2033!

The fact that sports betting is entirely legal, highly regulated, and immensely popular in Italy is no surprise, given that football is a huge part of Italian culture. There are still lots of brick-and-mortar sportsbooks across the country, but online betting is gaining traction fast.

Legality of Sports Betting in Canada

Online sports betting is legal in Italy, and numerous licensed betting sites are available. However, this hasn't always been the case.

Let's start from the beginning!

The first Italian land-based casino, Ridotto, opened in Venice in 1638, after a lottery-like game called Biribi and a high-stakes card game called Bassetta became popular.

It's no wonder the modern sports betting market is thriving, with games like Baccarat dating back to the 15th century and Bingo originating in Italian gambling culture.

Modern Italian sports betting began in 1946 with a state-owned pool betting system for Serie A football predictions.

However, before 2006, Italy's stringent laws only allowed a few state-backed betting operators, leading to the ban of about 600 sites.

As a result of this restrictive environment, the European Commission launched an investigation in 2010 that eventually led to legislation allowing skill games and opening the market to EU bookmakers outside Italy, provided they met specific requirements and obtained an Italian license from the official licensing body, Agenzia delle Dogane e dei Monopoli ADM (previously AAMS).

A significant emphasis is put on gambling responsibly and betting what you can afford to lose. Users can manage their habits and avoid developing a problem by using tools like deposit limits and self-exclusion options.

Offshore vs. Legal Sportsbooks

It's essential to consider several factors when searching for a safe and secure online betting platform, including strong encryption, secure account protection, and responsible gambling mechanisms.

Plus, you don't want to bet on sportsbooks that don't care about your age.

All this means nothing if the site isn't regulated! Most licensed sportsbooks must meet criteria for fairness, segregation of funds, KYC identity verification, and responsible gambling.

Sports betting is completely legal in Italy today. The minimum age for wagering at licensed betting sites in Italy is 18, the same as at most foreign-based sportsbooks.

As of 2002, the Autonomous Administration of State Monopolies (AAMS), now known as the Customs and Monopolies Agency (ADM), manages and controls games, betting, and prize competitions.

Licensing, monitoring, and collecting taxes are all part of the commission's responsibilities. Aside from that, the agency makes sure Italian gambling is fair and transparent.

In addition, the ADM protects minors from underage gambling. Furthermore, it has launched initiatives to help those at risk of becoming addicted to gambling, including the ''Single Register of Self-Exclusions'', the Registro Unico delle Autoesclusioni (RUA).

Therefore, only AAMS/ADM-licensed betting sites ensure that your personal and financial information is fully protected in their gaming environment.

It is vital to know, however, that there are also non-AAMS casinos where you can play legally. In order to participate, the player must look for an internationally recognized license issued by a highly regarded gaming jurisdiction, such as Gibraltar, Malta, Curaçao, or Kahnawake.

These offshore platforms don't offer as much legal protection as other platforms. But they also tend to provide sports betting apps, better odds, and more sports markets.

In addition to that, there are some advantages, such as the fact that you can receive a variety of better bonuses, discounts, and other perks that are not available at official casinos and betting websites. It's common for independent sites to offer better betting conditions to attract more people.

In addition, site owners don't have to pay commissions or taxes, so they can offer more perks.

Italy Betting Markets

Italians bet more on sports than most Europeans. There are now sports betting sites on every online gambling site in the country, thanks to its rich history.

It's no surprise that Italians love to play sports, so you can find markets across Europe, the US, and beyond! Some of their favorites stand out, though.

You guessed it: Italy's first sport that comes to mind is football! It's hard to ignore their national team, which is one of the best in the world, even if you are not familiar with their domestic leagues.

There are many times this football-obsessed country has won the World Cup.

As a result of tennis stars like Lorenzo Musetti, Jannik Sinner, and Jasmine Paolini, tennis is the second most popular sport to bet on.

Basketball is Italy's third most popular sport, followed by athletics, cycling, motor sports, volleyball, and winter sports.

Lastly, while the eSports scene in Italy is less intense than in France, Germany, or the United States, this form of gambling has also gained popularity there. There are now Esports betting markets at many bookmakers since Esports have become a hit with fans and bettors everywhere.

Major Leagues, Teams & Events

It's no secret that football (or calcio in Italian) is the most popular sport to watch and bet on, and Italian betting sites cater to this demand with a vast number of games and tournaments.

Inter, Milan, Juventus, and Napoli are among the biggest clubs in the Italian domestic league, Serie A. Italians also love the English Premier League, where they place many wagers.

The premier competition for European football clubs, the UEFA Champions League, draws massive viewership and betting, and several Italian teams have won the tournament dozens of times, with AC Milan holding the most championships!

Regarding basketball, Italy has had its own national league, Lega Basket Serie A, since 1920, with Olimpia Milano as the league's most successful team.

Moreover, as several players are also part of the NBA teams, the most popular and the largest basketball league in the world attracts wagering in Italy as well, with betting sites offering odds on every game throughout the season.

At the top of the Italian volleyball pyramid, the SuperLega is the best league for men's club volleyball in the world, with top players from around the world playing for clubs like Itas Diatec Trentino and Cucine Lube Civitanova.

Furthermore, Italy has a strong cycling culture, both recreational and competitive, and the Giro d'Italia is one of the most important races in road cycling.

Banking Methods

ADM regulates all financial transactions with Italian betting operators, including bank transfers, e-wallets, and prepaid cards.

Since the euro is Italy's national currency, it's the most widely accepted currency and is used by all local betting sites.

You don't have to worry about extra charges, since deposits and withdrawals are generally tax- and fee-free.

Like betting sites in the UK and other European countries, Italian betting sites accept numerous payment methods. Visa and Mastercard cards are the most popular ways to place bets in Italy.

Many betting apps in Italy also accept instant bank transfers, e-wallets, and prepaid cards such as Apple Pay, Paypal, Neteller or Skrill.

Lastly, it is common for Italian gamblers to deposit funds, place bets, and withdraw winnings through Bitcoin and other crypto-friendly options for secure, private online gambling.

Available Bonuses

As casino players ask of Italian online casinos, sportsbook players appreciate online gambling platforms that offer attractive promotional offers for new customers, regular bettors, and the most loyal fans!

Bonuses and incentives are a great way to boost your bankroll and increase your chances of winning.

Italian gambling sites have the following sportsbook promotions:

  • Welcome Bonus offer

Legal Italian online gambling websites offer different welcome bonuses, including no-deposit bonuses, matched deposits, free bets, and cashbacks on lost bets.

While most Italian bookmakers offer first-deposit welcome bonuses, some also extend them to second and third deposits.

To qualify for the bonus, gamblers need to deposit a particular amount, and a percentage of that deposit is credited to their account. The rate can be anywhere from 100% to 200%.

  • Reload Bonuses, Cashbacks & Loyalty Perks

Reload bonuses are intended for regular customers who want to make new deposits and get something extra for doing so. Extra bets of a specific value, which depends directly on the size of the qualifying deposit, are among the most frequent reload offers of Italian sportsbooks.

You can get cashback bonuses on a weekly or monthly basis, where a percentage of your losses is rewarded as a comfort bonus!

Many sportsbooks that accept Italian-based users offer VIP programs with benefits and privileges for the most loyal gamblers. The benefits may include more lucrative bonuses, exclusive tournaments, higher withdrawal limits, tickets to popular matches, or better cashback offers. The more you wager, the better the perks!

  • Boosted Odds, Accumulator Bets, Early Payout Bonuses

Boosted odds are a fantastic way to multiply a gambler's winnings, and this bonus is usually offered on combo bets!

With accumulator bets, users can combine many picks into one wager, and the more they add, the bigger the potential prize.

Lastly, if you want to lock in a win or reduce the risk by setting a bet before the match is finished, you should use the early payout bonuses!

How to Find a Good Sportsbook

Some sports bettors often make mistakes when choosing a sportsbook based solely on its looks or the sports it offers and the leagues it covers; however, there is much more to consider, especially the website's safety and security!

Ongoing promotions, best odds, licensing, and banking methods all play a vital part. Note that it is always a smarter option to search for platforms with competitive odds rather than those with high house edges.

Firstly, ensure a safe gambling experience by using sportsbooks licensed and regulated by the Customs and Monopolies Agency (ADM), as they can both be trusted with your ID and funds!

Always examine betting websites in advance to find the best fit that offers attractive options such as live streaming, free bets, welcome perks, loyalty incentives, cash out, etc.

Payment flexibility is another important factor, so look for sites that accept a variety of payment methods, including bank transfers, credit and debit cards, e-wallets, and, of course, crypto options!

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Written by Jelena Jeca_M

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Jelena joined LCB in 2019 and is a skilled iGaming content writer with a degree in English language and literature. With years of prior writing experience, she brings precision, clarity, and strong research skills to casino reviews, industry news, and player-focused features. She specializes in casino reviews, industry updates, and informative guides for players.
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Further Reading

Sportsbooks: 323

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HellSpin 22/08/23

Up to €30 Free Bets

Sign Up Bonus - Sports
1xb - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. This offer is not available for players residing in Ontario. New Customer Offer. T&C’s Apply. 19+. Minimum deposit €20. The amount of the Free Bet depends on the deposit amount: €20–49 €5 Free Bet, €50–99 €10 Free Bet €100–199 €20 Free Bet, €200+ €30 Free Bet.

4.6 / 5 Rating

moreless PLAY
Winnerz 22/03/22

100% up to €200

Sign Up Bonus - Sports
6x(b+d) - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minumum deposit €20. Single bets with odds of 1.60 or higher will count towards the wagering requirement. Combo/system bets will also count if the combined odds are at least 1.60. 

4.5 / 5 Rating

moreless PLAY
Wazbee 10/03/25

50% up to €50

Sign Up Bonus - Sports
10xb - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. This offer is not available for players residing in Ontario. Canadian customers must be 19+ to participate. Play Responsibly.  Wager x10 at odds between 1.6 and 5.0. All bet types count – Pre-match and Live, Singles and Accumulators. Min. deposit – €20.

4.5 / 5 Rating

moreless PLAY
SpinBetter 23/06/22

100% up to €100

Sign Up Bonus - Sports
5xb - lowest WR
CLAIM
New customers only. T&C apply. 18+. Minimum deposit €1. Wager 5 times the bonus amount in accumulator bets. Each accumulator bet must contain 3 selections or more. At least 3 selections within each accumulator must have odds of 1.40 or higher. 

4.3 / 5 Rating

moreless PLAY
GranaWin 31/03/26

100% up to €100

Sign Up Bonus - Sports
5xb - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €10. An accumulator bet must contain at least two selections with total odds 2 or higher. The bonus must be wagered within 7 days.

4.3 / 5 Rating

moreless PLAY
Betandyou 11/06/20

100% up to €125

Sign Up Bonus - Sports
5xb - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €2. The bonus amount must be wagered 5 times in accumulator bets. Each accumulator bet must include a minimum of 3 selections, and at least 3 selections must have odds of 1.40 or higher. 

4.2 / 5 Rating

moreless PLAY
22Bet 24/08/18

100% up to €122

Sign Up Bonus - Sports
5xb - lowest WR
CLAIM
New customers only. T&C's apply. 18+. Minimum deposit €1. Bets must be placed at odds of 1.4. or greater.

4 / 5 Rating

moreless PLAY

100% up to €1000

Sign Up Bonus - Sports
10x(b+d) - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. This offer is not available for players residing in Ontario. New Customer Offer. T&C’s Apply. 19+. Minimum deposit €20. Bonus funds will be valid for seven (7) days from the moment they are credited into the player's account.

3.9 / 5 Rating

moreless PLAY
RedRacer New! 31/07/26

100% up to €2000

Bonus code: START

Sign Up Bonus - Sports
1xd - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €20. Bonus duration: 1 month.

3.9 / 5 Rating

moreless PLAY
1Red 18/10/22

50% up to €700 Free Bets

Sign Up Bonus - Sports
1xd - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+.  Minimum deposit €20. If a bet was placed using this bonus and won, you will only receive the winning amount (excluding the bet value). Free bets can be used on events with odds ranging from 1.10 to 2.00.

3.8 / 5 Rating

moreless PLAY
Dexsport 28/07/25

15% up to $100 Free Bets

Sign Up Bonus - Sports
1xd - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit $5. Minimum odds 1.3.

3.7 / 5 Rating

moreless PLAY
Megapari 21/04/20

100% up to €100

Sign Up Bonus - Sports
5xb - lowest WR
CLAIM
New customers only. T&C apply. 18+. Minimum deposit €5. Wager 5 times the bonus amount in accumulator bets. Each accumulator bet must contain 3 selections or more. At least 3 selections within each accumulator must have odds of 1.40 or higher.

3.6 / 5 Rating

moreless PLAY
bets.io 18/11/21
2

30% up to ₮50 Free Bets

Bonus code: 7SPORT

2nd Deposit Bonus - Sports
1xd - lowest WR
CLAIM
Minimum deposit USDT20. FreeBet remains valid for 7 days after it is credited. FreeBets can be used on events with odds from 1.2 to 2.5.

3.6 / 5 Rating

moreless PLAY
Irwin 27/01/25

150% up to €150

Sign Up Bonus - Sports
1xd - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+.This offer is not available for players residing in Ontario. New Customer Offer. T&C’s Apply. 19+. Minimum deposit €10. Minimum odds per event 1.5.

3.6 / 5 Rating

moreless PLAY
Betsio.com 07/05/25

50% up to €100 Free Bets

Bonus code: SPORTFTD

Sign Up Bonus - Sports
1xd - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €20. FreeBets can be used on events with odds from 1.2 to 2.5.

3.6 / 5 Rating

moreless PLAY
Voltage Bet 12/08/25

50% up to $500

Reload Bonus - Sports
1xd - lowest WR
Claim
Players get a 50% money back as Free Bet up to $500 if your 1st sports wager loses. Qualifying bet min odds +200 (3.0). Express & Combo bets allowed. Free Bet is issued within 24 hours. Valid for 7 days. 

3.6 / 5 Rating

LeoVegas 13/02/12

100% up to €150

Sign Up Bonus - Sports
5xd - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €10. Sports bets placed at minimum odds of 1.8 (4/5) contribute 100% towards wagering the New Player Sports Welcome Offer. Deposits made via Skrill or Neteller are not eligible

3.4 / 5 Rating

moreless PLAY
Cobra 16/07/20

100% up to €100 + 51 Spins

Bonus code: WSPORT

Sign Up Bonus - Sports
1xd - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €20. + 50 Free spins for the Legacy of Cobra slot.

3.4 / 5 Rating

moreless PLAY
BC.Game 13/12/21

120% up to $500 + 5 Spins

Sign Up Bonus - Sports
10x(b+d) - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. This offer is not available for players residing in Ontario. New Customer Offer. T&C’s Apply. 19+. Minimum deposit $10. Each selection within the accumulator must have minimum odds of 1.5 or higher. Players also receive 5 Free bets.

3.4 / 5 Rating

moreless PLAY
Winz 20/11/20

100% up to €100

Bonus code: SPORTS

Sign Up Bonus - Sports
No Info
CLAIM
New Customer Offer. T&C’s Apply. 18+. This offer is not available for players residing in Ontario. New Customer Offer. T&C’s Apply. 19+. Free Bets provided in this promotion are "Only Win Free Bets." Free Bets are valid for selections with odds ranging from 1.70 to 5.00. There is zero rollover requirement.

3.3 / 5 Rating

moreless PLAY

100% up to €100

Sign Up Bonus - Sports
5xb - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €20. All accumulators with 3 or more events are accepted. The odds of each event should be 1.4 or higher.

3.3 / 5 Rating

moreless PLAY
Metawin 18/09/25

3.3 / 5 Rating

moreless PLAY
Zet 08/11/18

100% up to €150

Sign Up Bonus - Italy - Sports
1xd - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €20. The player must wager the full amount of the first qualifying deposit at least once with odds of 1.50 or higher. Deposits via Skrill or Neteller shall not be considered qualifying deposits for this promotion.

3.2 / 5 Rating

moreless PLAY
BetWhale 08/10/24

125% up to $1250

Sign Up Bonus - Sports
10x(b+d) - lowest WR
Claim
This offer is not available for players residing in Ontario. Canadian customers must be 19+ to participate. Play Responsibly. New Customer Offer. T&C’s Apply. 18+. Minimum deposit $50. Minimum odds 1.5 (-200).

3.2 / 5 Rating

Felixspin 13/11/24

100% up to €100

Sign Up Bonus - Sports
5xb - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €20. All accumulator bets with 3 or more events are accepted. The odds of each event should be 1.4 or higher. The bonus must be wagered within 14 days.

3.2 / 5 Rating

moreless PLAY
MonsterWin 06/06/25

100% up to €150

Sign Up Bonus - Italy - Sports
1xd - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €22. To qualify for the bonus, the player must play through the full amount of the first deposit at least once with odds no less than 1,50. Deposits via Skrill or Neteller shall not be considered qualifying deposits for this promotion.

3.2 / 5 Rating

moreless PLAY
CasinOK 23/06/25

125% up to $2000 Free Bets

Sign Up Bonus - Sports
1xd - lowest WR
CLAIM
New customers only. T&C apply. 18+. This offer is not available for players residing in Ontario. New Customer Offer. T&C’s Apply. 19+. Minimum deposit $20. You must wager the combined total of your deposit and bonus 20 times on bets with at least 3 selections per ticket, each having minimum odds of 1.4.

3.2 / 5 Rating

moreless PLAY
Ivybet 13/11/25

100% up to €100

Sign Up Bonus - Sports
5xb - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €20. The bonus must be wagered 5x. Each event within the accumulator must have odds of 1.4 or higher. Bonus lifetime 14 days.

3.2 / 5 Rating

moreless PLAY
Spinania 19/01/26

100% up to €100

Sign Up Bonus - Sports
5xb - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €20. Only accumulators with 3 or more events are accepted. The odds of each event should be 1.4 or higher.

3.2 / 5 Rating

moreless PLAY
Scored 06/02/26

100% up to €250

Sign Up Bonus - Sports
6x(b+d) - lowest WR
CLAIM
This offer is not available for players residing in Ontario. New Customer Offer. T&C’s Apply. 19+. Play Responsibly. New Customer Offer. T&C’s Apply. 18+. Minimum deposit €10. Qualifying bets - bets that contain at least one selection at odds of 1.59 or greater.  Deposits made via Neteller, Volt, or Skrill do not qualify for this promotion. 

3.2 / 5 Rating

moreless PLAY
Cashed 25/06/24

100% up to €150

Sign Up Bonus - Italy - Sports
1xd - lowest WR
CLAIM
New customers only. T&C apply. 18+. Minimum deposit €20. The player must wager the full amount of their first qualifying deposit at least once with odds of 1.50 or higher. Deposits via Skrill or Neteller shall not be considered qualifying deposits for this promotion.

3.1 / 5 Rating

moreless PLAY
BillyBets 25/10/24

100% up to €150

Sign Up Bonus - Italy - Sports
5x(b+d) - lowest WR
CLAIM
New Customer Offer. T&C’s Apply. 18+. Minimum deposit €20. To qualify for the bonus, players must play through the full amount of the first deposit once with odds of at least 1.50.

3.1 / 5 Rating

moreless PLAY
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FAQ's

Is online sports betting legal in Italy?

Yes, Italy's online betting is regulated by the Amministrazione Autonoma dei Monopoli di Stato (ADM). The good news is that you don't have to pay tax on any potential winnings, and there are many legal betting platforms to choose from.

What payment methods are accepted when betting online in Italy?

There is a range of banking methods available to Italian gamblers, including credit and debit cards, eWallets such as PayPal, Neteller, and Skrill, bank transfers, and prepaid cards such as Paysafecard.
Lately, users have also switched to crypto deposits & withdrawals due to the fast transactions and anonymity that modern currencies offer.

Is betting in Italian sportsbooks safe?

Reputable Italian betting sites must adhere to strict restrictions and enforce safety measures to guarantee fair play, secure transactions, and responsible gambling.
However, choose those which are licensed by the Autonomous Administration of State Monopolies (AAMS), now known as the Customs and Monopolies Agency (ADM), and avoid unregulated venues.

What is the best sport to bet on?

Football, especially the Italian Serie A League and the popular Champions League, is among the most popular things to bet on, with the highest number of options. Tennis, basketball, volleyball, cycling, motorsports, and esports like Dota 2, Counter-Strike, and Valorant are also good options!

How to find the best betting site in Italy?

The best Italian online betting platforms are licensed, offer many responsible gaming tools, and provide a wide range of betting markets, competitive odds, and attractive & generous bonuses and promotions.
See all

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