GrooveGaming Reports Increased Demand for Live Content

March 23rd, 2020
Back GrooveGaming Reports Increased Demand for Live Content

Immediate closure of land-based casinos in numerous territories across the world due to the coronavirus outbreak is showing an increased demand for live content, including roulette, baccarat and blackjack but also virtual sports such as football, tennis, horse-racing, cycling and greyhound racing, GrooveGaming reports.

The supplier is already collaborating with some of the world’s leading aggregators, boasting an impressive line-up of top ranking brands on its platform. Among the live dealer providers on its on-demand content aggregation network, players can find Leap Gaming, TVBET, Ezugi, VIVO Gaming, Lucky Streak, Super Spade, Evolution Gaming and SA Gaming.

Powerhouse of Live Content

In the race to meet player demand, operators are now turning to alternative forms of entertainment, primarily live content and virtual sports. As a well-established provider in the iGaming industry, GrooveGaming represents a true powerhouse when it comes to premium casino solutions, available to players in various corners of the planet.

The company’s dedication to delivering enhanced player experiences is also reflected in recent new partnerships with GoalBet, WeAreCasino, Jazz Gaming Solutions and 7 Stargaming. However, the supplier has also entered into arrangements with other leading brands in the last 18 months, expanding its footprint with Patagonia, EveryMatrix, Digitain, Quickfire, ALEA and iGP.

Apart from the recently implemented live dealer content, Groove’s platform boasts an enormous collection of 2500+ casino games, spanning from slots, online casino and live casino to poker and variants of table games. The integration is simple thanks to one API that grants instant access and smooth performance via Groove management system. It comprises of game management tools, advance marketing systems, real time reporting and business intelligence, plus multilingual support.

Global Growth Trajectory

By lifting the level of service within the online gaming sector, Groove has set up a fine trajectory towards conquering new markets. The brand’s presence now expands over six continents and its customer-focusing policy along with an unrivalled collection of technology tools can easily improve productivity of operators.

According to the company, the main reason for becoming an aggregator of choice around the planet is its technological innovation that enables online casinos to reach top performance in a short period, improve retention, encourage extended play, launch a range of features and ultimately produce a higher yield. Chief operating officer, Yahale Meltzer, explains:

“Virtual sports betting is one of the fastest-growing markets, and alongside live gaming, offers potentially limitless growth opportunities given the recent surge in demand from operators due to the global pandemic.”

“New live content forms and new live products are suddenly driving new customers and markets, which for GrooveGaming is translating in the short-term to significant revenue and deeper relationships with operators. As we’ve said elsewhere, the phenomenal growth in live-games and virtual content mirrors our own, and is an exciting step as we continue our growth strategy.”

The studio is also in collaboration with Revolver Gaming, Evoplay, CasinoSecret, Gamshy, RIVAL, SOFTSWISS and many other white-label providers from the industry.


“GrooveGaming reports rapid uptake of live content and virtual sports”,, March 23, 2020.

“increased demand for live content”

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