One of the leading providers of gaming services, PartnerMatrix, has just unveiled its innovative API development which allows casino and betting platforms to have a better experience with their affiliate marketing solutions.
The brand-new system enables Affiliate Managers to follow users’ actions in a real-time data feed, track reports, and see full user history and flow.
More About the Solution
PartnerMatrix’s API product is fully transparent and flexible for casino operators. It includes instant data for both companies and affiliates and allows brands to create trustworthy relationships, without the possibility of fraud. According to the announcement, the first operator that will utilize the services of the API system will be Prisma Gaming. They will integrate the services across its B2C brands and clients.
Another advantage of API integration is a possibility for gaming operators to have an increased understanding of campaign results. The innovative data feed management supplies Affiliate Managers with detailed information while allowing them to make powerful decisions and create promotions. With consideration of all benefits, operators can decide if they want to continue with the same promotion, invest more in a certain campaign, or end the deal.
Official Word
Commenting on the new feature, PartnerMatrix CEO, Levon Nikoghosyan said:
“Currently, affiliate software providers offer reports via FTP integrations on both operator and affiliate side. However, it can take up to one day to receive the data results. PartnerMatrix’s API integration allows instant reporting, which can lead to more transparency, trust, and cooperation between iGaming affiliates and operators.”
About the Brands
PartnerMatrix is the advanced Affiliate and Management System, famous for its real-time statistics that support sportsbook and casino providers to develop, manage, follow, and analyze its affiliate programs. PartnerMatrix is known for its commercial models as well as focused on the Affiliate Manager’s requirements and needs.
EveryMatrix, on the other hand, provides operators with modular and API driven products for casino, sports betting and affiliate management. Its B2B iGaming solutions are created to support clients to deliver one of a kind player experience. Its products are flexible for simple integration while meeting the needs of different clients including bookmakers and lotteries.
Source:
“PartnerMatrix helps clients leverage real-time data via new API development”, everymatrix.com, June 16, 2002.
